Marketing Article Example | Topics and Well Written Essays - 500 words - 6

Marketing - Article Exampleesearch works carried out on the test subjects exposed them to unscented environs (control) versus a scented environment to conclude on the piece of scent on the purchasing demeanor of the consumer. After extensive research, the conclusion drawn was that a scented environment exclusively influences the purchasing behaviour of consumers positively.The differentiation of a product from its competitors is possible through branding which gives the product a personality. Individuals are because able to identify the product on personality basis. Research carried out wanted to prove the influence of a brand image on the willingness of the consumer to obtain the product.The difference in brand personalities does not make the consumer perceive a product superior or inferior but the image of the brand is that which affects the consumer behaviour of the product. The test subjects of the research belonging to the same group showed similar attributes in their chara cters. The researchers urged the managers and marketers of products to rely on their findings so that the consumer behaviours are influenced positively during advertisements. In doing so, the producers will adjudge captured the desired target group (consumers) effortlessly.The overexposure of an advertisement not only causes an organization financial stress but also causes a wear out effect on the viewers. The wear in effect on the other hand happens when the viewer cannot consciously recall an advertisement. Overexposure of an advertisement reduces its effectiveness therefore causing a wear out effect subsequently happens.The variation of an advertisement is of importance to the producer or retailer of a product because it emphasizes on the various shipway in which the consumer recalls the product. Test subjects exposed to various products for the experiment on brand mention, brand liking and advert recognition resulted to the following higher brand recognition when the frequenc y of advertisement